It is no wonder then that the world’s best-selling vehicle is the Ford F series and, within it, its most popular model: The Ford F-150 pickup. In the first half of 2018 alone, Ford sold 534,827 units worldwide, up 3% on the same period last year, according to analyst firm JATO Dynamics, which analyzed 56 international markets. And by 2017 sales exceeded one million vehicles. The vast majority have come to a standstill in the United States, where sales for the past four decades have led the way.
Why is it the best seller?
The Ford F series was among the first of the type to have appeared on the US market after World War II, with a more comfortable design than those known to date. “It came early on the market, offering some innovative features,” says M. Berk Tale, a professor of marketing at the University of Massachusetts Lowell. Over time, it evolved to 13 generations, a pace of update much faster than the rest of its competitors. “This ongoing innovation has helped the F-150 maintain its market leadership,” says the professor. Nissan and Toyota have been trying to advance the pickup market, but it has not been easy considering that the average value of an F-150 reaches $ 47,000. Since reaching the market in 1975, the F-150 has been gaining support as consumers have opted for larger vehicles. “We could say that the F-150 is a symbol of this trend,” says the researcher. Looking from another point of view, it is also possible to say that this truck “is a symbol of the success of American automakers to convince consumers that they need bigger vehicles.”
What do consumers say?
Given that about 80% of the F-150s are sold in North America (mainly in the United States), it is possible to conduct an analysis of the consumers of the most purchased vehicle in the world.
n the US, more than half of all vehicle sales correspond to vans or vans, which became popular among families with multiple children. This market has grown strongly in the largest economy in the world, as compared to other countries the price of gasoline is lower, taxes are lower and urban structures give it more space to move. The problem is that this type of vehicle causes more environmental pollution than smaller models and that is why expanding your sales can be dangerous. “Consumers prefer personal convenience to think about environmental or long-term costs,” says Talay. A large proportion of buyers live in suburban or rural areas. Among them are middle-class families and small to medium-sized companies.
In fact, the F-150s are being designed for passenger comfort, including the second row of seats, Bluetooth connection, noise insulation, and leather seats. The success of the pickup trucks is so great that some companies like Ford are reducing the production of sedan models. The company announced plans to stop producing such a car in July last year. The only models he would continue to sell after 2020 are the iconic Mustang and a new version of Focus, which will be closer to a van than a sedan. In the best-seller ranking in the world, following the Ford F series, it follows the Toyota Corolla (sedan version), Volkswagen Golf, Honda Civic, and Toyota RAV4.
The Ford Ranger raised to the nth degree
The idea behind the Raptor version of the Ford Ranger Raptor – which by the way, also receive a facelift in 2019 – is to bring the off-road skills of the Rangers to the nth degree. At the frame and frame level, they are based on the Wildtrak versions of the Rangers, on which a development team based in Australia has built an authentic beast. The chassis of stringers and crossbars have been reinforced with high-strength steel in the front, and the entire undercarriage has the caliber necessary to withstand the abuse and rigors of areas as inhospitable and wild as the Australian Outback. We have new arms for the front suspension, built-in aluminum and forged aluminum. We have a track width 150 mm higher than another Ford Ranger. We have a ground clearance of 283 mm – 5 cm more than its sister’s pick-up – more typical of a prepared SUV than a car just out of the dealer. We have shock absorbers signed by Fox Racing Shocks – similar to those of the F-150 Raptor – with variable hardness depending on the position, and separate bottle. We have a rigid rear axle with differential lock, with a suspension that has lost the crossbows in favor of a parallelogram of Watt, which limits the horizontal movements of the axle and gives us more control. We have six driving modes, with an exclusive “Low” mode for high speed driving on broken tracks.
We have BF Goodrich All-Terrain K02 tires, off-road tires specially developed for the Raptor, measuring 285/70 R17. However, we still have a mechanical scheme similar to that of other Rangers: the engine, a turbo-diesel 2.0-liter, and double turbocharged power to four wheels without a central differential, so the front and rear axle they always rotate in solidarity – this limits the use of the 4×4 system to driving off the asphalt. We miss a central differential, which would allow a variable distribution of engine power between both axes, as in the F-150 Raptor. However, this would have raised their development costs by tens of millions of euros. The Ford F-150 Series truck has been powered by a variety of V8 and 6-cylinder engines for almost 25 years. Engines have become progressively more powerful and more efficient with fuel. The F-150 is part of the F Series family of light-duty trucks and was the successor to the F-100 series truck. As a half-ton, and therefore, the smallest truck in the family, it is not equipped for the larger V8 and diesel engines. The Ford F-Series truck has been produced by the Ford Motor Company since 1948. It was the best-selling truck in North America for 31 years. The F-100 debuted in 1953 and set the standard for truck and engineering style. The F-100 remained until 1983 when it opened the way to the F-150 that remains today.
All the trucks of the Series F of Ford came equipped of series with motors of 6 cylinders and optionally the V8. Five different engine options were available for the 7th generation F-150 in 1984-85: the base 300 cubic inches (4916.12 ccs) straight 6 generating 115 horsepower, 2 versions of the Windsor 302 V8 to 130 and 185 horsepower and 2 versions of the Windsor 351 V8 at 150 or 210 horsepower.
In 1998, the F-150 could be equipped with a fuel injection of 351 ci, now referred to as the 5.8-liter V8 that generates 210 horsepower and 315-foot-pounds (427.08 Nm) of torque. The 6-liter straight 6 was available until 1991 and was rated as one of 145 horsepower. A 5-liter V8 generated 185 horsepower. A V8 of 4 barrels carburizing 5.8 liters provided 210 horsepower.
In 1993, he launched his limited production of F-150 Lightning performance trucks developed by race car driver Jackie Stewart. The 5-liter V8, produced until 1996, will initially generate 205 horsepower and 275-foot-pounds (372.85 Nm) of torque. Later, the horsepower was lifted to 240 with 340 foot-pounds (460.98 Nm) of torque and comfortable rv cover.
The rectum 6 discontinued
For 1997, the venerable Straight 6, which had served the Ford vans for approximately 50 years, was removed by a new, more fuel-efficient, compact and reliable V6. Ford had played with the V6 in the early 1980s but discontinued it. Based on Ford’s existing 3.8-liter Essex V6 engines, the 4.2-liter Triton V6 provided 202 horsepower. In addition, the V8 of 5 and 5.8 liters were replaced by the smaller and more economical V8 of 4.6 and 5.4 liters.
In 1999, Ford introduced its Harley Davidson edition to honor the iconic American motorcycle manufacturer. The F-150 showed the Harley logo and a performance package. The engine in 2002 was a 5.4-liter V8 offering 340 horsepower and 425-foot-pounds (576.22 Nm) of torque. The limited edition of performance had the horsepower of its 5.4-liter V8 raising to 380 horsepower.
The Ford V6 engines gave their power to the F-150 until 2008. They were discontinued when the Ford plant in Windsor, Ontario was closed. Engine options since 2009 have been limited to two versions of the 4.6-liter V8, providing 248 or 292 horsepower, and the 5.4-liter V8 offering 260, 300, 310 or 320 horsepower.